Bold logos

An unambiguous, bold, strong brand - integrating attitude, first impression and tone of voice - is facilitated by a bold logo.

Given below are some examples (100% scale). Observe that logos, in line with the general 2.0 principles, have the tendency to be rather large.

Why?

Bold and strong logos imply "This is us" in such a way that people tend to believe in it.

When & how?

Here is a very good tutorial on how to design a Web 2.0 look Logo using Photoshop.

It is not easy for me to explain how a good logo should be, but some of the essential points which you should remember are that

Your logo should:

1. work visually in its main context, and any other uses in which it may be used (like flyers or t-shirts?)
2. be recognisable and distinctive
3. represent your brand's personality and qualities on first viewing