Bold text introductions

Leading on from the big text theme, many sites lead with strong all-text headline descriptions.

Most of the time, these specify the website's USP, elevator pitch or main message.

Instead of regular text, they have the tendency to be graphical. The explanation for this is that designers want a lot of control over the visual impact of the web page, particularly early on in a browsing experience.

Apple.com 37 Signals' home page Ex Blogs Cross Connector
 

When & how to use a bold text intro

Only use one if you've got something bold to say.

If you have a simple message that you want to be seen first, go ahead and headline it. Put it against a comparatively plain background to make it appear clearer.

 

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